Technology adoption refers to the process by which individuals or organizations choose to use and integrate new technologies into their daily lives or operations. This research area focuses on understanding the factors that influence the acceptance and adoption of new technologies, such as perceived usefulness, ease of use, compatibility with existing systems, and social influences. Researchers in this field may also examine adoption patterns across different demographic groups, industries, and regions to better understand the barriers and drivers of technology adoption. Ultimately, the goal of technology adoption research is to inform the design and implementation of new technologies to increase their adoption and utilization rates.